There is an unwritten rule in business that once it goes public company, it ousted the original founders. Myth: business is great for getting the company started, but not so great when Wall Street looking over their shoulders. Part of this thinking is that the founders of the companies and the Dallas Mavericks, the workers with a passionate vision, unconventional in its approach to management and explicitly - sexy kind of problems that make investors uneasy. (What is sexy mob anyway?)
passionate in their approach, seen by some as little more than preachers who work the gospel of their companies all what it's worth, but when faced with the real management challenges, revealing the methodologies to be weaker than a Spider's home.
to put it mildly, this is a gross generalization is very accurate and is.
For example, Steve Jobs was structured with the vision - the creation of the greatest computer is easy to use in the world, and took byte (pun intended) of market dominance IBM. Passionate and visionary, Jobs was in his corner Steve Wozniak to address Apple's structure. Before these men, working on the computer requires extensive knowledge of code just to do a simple task. Many major computer science seemed to reach those who could not understand the basics of computer. Then Apple came along and changed all that attitudes by inventing a computer easy to use requiring no code, no knowledge of programming, just plug and play. With its intuitive interface than visually, Apple re-worked to define a computer means. They changed the computer business forever by creating computers for the rest of us.
Thus, it was not a mystery why the Mac has become a favorite computer for graphic designers - with the emphasis was on the graphical user interface and ease of exit from the square operations, Apple can be used by anyone. Before Mac OS X, and it was all typesetting in advertising agencies and design firms to be sent to the home of the type can be set in neat rows that you see in magazines and newspapers. You never know what kind of look like until he returned. One calculation error can ruin a piece. Typefaces expense of science was spent only to designers with a penchant for mathematics. With applications such as Pagemaker and WYSIWYG (what you see is what you get) communication and destroyed Apple companies independent typesetting overnight. Now it can be done at home all the typesetting of your desktop and can make changes on the spot. Apple was the company that David killed Goliath apples traders began to take on a cult-like obsession.
But everything was not so good at Apple. Jobs direction of the company seems at odds with CEO John Sculley. This was followed by a struggle for power and the board sided with Sculley - Jobs was forced out and had to press a field day. For outsiders it does not make sense. To seasoned business man, it was not soon enough. He considered the founder of the ideology that was what brought the company to the current stage of profitability and a bad reputation as a barrier to the next phase of success. Legend businessman, unable to take the company forward, prevailed.
in the beginning, and it took Apple's executive team on the road, where he was not before, and profits were proof that all was working. Time will tell, however, that the new CEO, several years of lack luster sales, the price of the stock is low enough to make even seasoned board of directors realize that they had made a mistake. Macintosh began to look like IBM's clone. Just another computer.
, for obvious reasons, and it asked functions again at 97 and began brand Apple to make a comeback. Returned entrepreneurship, Apple stopped making products that looked like gray boxes, and began to develop ergonomic designs back to the industrial design. Been incorporated lessons learned from the computer system next functions "in the lines PowerMac new, brought the iMac Apple brand to return to profitability. This was structured with the operational and strategic power implementation.
brought passion and functionality to Apple. has broken the myth of an entrepreneur. and let's not forget the investment Jobs at Pixar before it was acquired by Disney. How wonderful legend orderly lack of understanding of the real work.
on the contrary, executives and managers who grew up through the ranks of Wharton, Yale or Harvard learning the ropes of hard work and numbers crunching, eventually landing a key leadership position after a great deal of spice, are entirely correct. many business needs this pattern of the operating management with more than 50 million commercial enterprise in the United States, I would say most of them are working in the framework of this administrative structure.
just look at the number of law and accounting and engineering offices which must be serious systems have in the workplace . this is not just a happy accident, I tried it and is brought 101 business correctly and often executives to clean up a big mess was created by the founder who do not know any better.
one of my favorite case to re-organize the ideal is a Harley-Davidson. He led the AMF Harley name in the earth back in the 70s by firing employees and streamlining of production to the point that Harley-Davidson has become the laughing stock of the motorcycle industry. In a bid to push to achieve bigger and bigger profits, forgot the Arab Monetary Fund to provide a distinct product. It did not take long for Japanese imports of better quality to flood the American market.
In 1981, AMF sold Harley to a group of investors von Beals and Willie G. Davidson (yes, grandson of co-founder William A. Davidson) led compared to $ 80 million. In order to get back its market share and maintain the Japanese imports in the Gulf, Harley Davidson and he worked closely with the US International Trade Commission, and asked them to impose a tariff of 45% on bicycles imported more than 700cc's. This was a temporary measure designed specifically to protect Harley and raise the prices of Japanese imports. This is a helping hand, which kept the competition at bay.
wasfor the next step to increase quality while keeping costs low. In Japan after World War II, it established George W. Edwards Deming productivity model using a simple way to request inventory only when needed. Before his methods, usually they kept large companies amounts of product in warehouses. It was expensive to store, heat and / or cool and costly insurance. If the stock prices declined, you're stuck with the goods exaggerated. It can be assemble at such a loss that the company may go bankrupt.
wasDeming, the father of manufacturing just in time for a good reason - one single-handedly helped Japan rebuild after World War II. JIT inventory focused on the order of only when needed, but more importantly, it gave the workers on the assembly plant floor control on product quality, and even the power to shut down the line if part or the final product does not meet their own standards. Quality over quantity.
executive management Harley deliberately returned to what made their company famous - and macho "retro" appeal of the machines, building motorcycles that deliberately adopted the look and feel of previous sessions with allocations based on customer demand. The outsourcing components such as brakes and front forks, shocks, carburetors, and cut the sources of electrical and wheels of corporate foreign manufacturers and quality increased, technical improvements were introduced, the buyers came back slowly.
with JIT methodologies and return to the quality and reputation of Harley-Davidson began to grow into excellent brand it is today. Even went so far as to get to the US International Trade Commission to lift the tariffs previously. Because people are still buying Japanese imported cycles at a premium, so to raise tariffs, the price remained the same, Harley and allowed to charge a premium higher.
Harley brands today include traditional bikes like Fatboy, female biker brands that focus like a Sportster, and a cafe racer inspired V- Rod with it a retro look. Solid management brought Harley Davidson back from the brink of oblivian.
, but what can we learn from all of management styles? First, let's define the two positions. The dictionary defines entrepreneur as "one who organizes business undertaking, assuming the risk for profit." This individual many times takes on all the roles within the company so that profits and / or investors allow for recruitment.
is the executive defined as "one who runs or manages things from the company's business." In other words, oversees the executive power structure and operations every day of the Council, the owners, or investors. Compensation can be in the form of perks, stock options or bonuses.
both cases it seems as if the entrepreneur himself or herself working and operating executive investors.
So what can entrepreneurs learn from CEOs and executives what you can learn from business?
business must understand that their business (es) must be done without them. Structure and systems must be implemented by the management and every member of the organization should know his / her role. When you invest money and bankers heads in a new start-up, is the first thing you're looking for - business structure. The nature of passionate founder may get them to the table, the real everyday business management but, the day looking for him. Look at Ray Kroc, founder of McDonald's. He created a narrow ways to create each product on the list. In a business where margins are very tight profit, Crook showed investors that the structure confirmed profits, whether there was or not.
executives, on the other hand, you should take a page from the owner of the project through to look beyond the numbers and go with their gut. When he made the Mazda Miata, all data marketing, said there is something a little sports car convertible. It was the last thing on the mind of American consumers. But Mazda did the unthinkable - they put the passion back into driving with a fun and affordable bike that brought back the days of British MG midgets and weekends in the country.
made the Miata makes them look like geniuses. It had expected some sort of direction of the market? The truth is that they have not done anything like this. Mazda took a chance that paid off big time. They put the excitement back into driving. interval. Consumers buy because there is an emotional reason to buy. Crunching numbers do not reveal emotion.
balance between the entrepreneur vs. executive methodologies is a simple form - is the right brain thinking versus left-brain thinking. To really take on the business world, it is necessary to integrate the two together. Look at the leaders you admire better. If you look closely, you'll see that it works and a sense of passion for what they do while balancing systems, as well as the integration of the structure that works during their absence.
Jack Welch is a prime example of someone who balances between the two sides of the businessman and executive. The CEO of a very explicit from GE for more than 40 years. Passionate and rigorous, celebrities became mini appear on The Tonight Show with Jay Leno numerous times. Keep a bread and butter parts of GE (large turbines, electric motors, consumers never see things) a strong, while achieving a balance between consumer products (televisions, refrigerators, washing machines, etc.) with the financial services divisions. Really play all the roles.
Now that he has retired, a spokesman also sought for obvious reasons - he knows how to manage the business from both sides.
Look at me Iacocca, former President Bill Clinton and John Johnson, Mary Kay Ash, Donald Trump, Malcolm Forbes, Warren Buffet, Tony Robbins, Hillary Clinton, the HP former CEO Carly Fiorina, etc. are all reflections balance between spirit regulator the strategy executive at. Balance between passion and discipline is what drives all of them.
Wolfgang Amadeus Mozart once said: "There are sublime degree of intelligence nor imagination nor both go hand in hand in the making of the genius of love, love, love, and this is the soul of genius."
The funny part is a son of Mozart, Franz Xaver Wolfgang was rumored to be a musician and a more disciplined better than his father, but he allowed only Xavier shame for him to focus on the action - his back to the audience. The need to work under the famous father was very difficult, and despite the touring extensively, he faded in history. There is again - passion structured logic and the executive branch.
balance between the two seems to be the road less traveled, but it does not have the greatest rewards. In conclusion, my experience in this broad field, so all I can recommend is that if you are an entrepreneur, learn to build the temple, and if you are an executive, and find what is passionate about the company and disclosed. The results stunned.
Thank you for reading,
Brad
BTW: "I love my Mac" when he speaks of Mac users on their computers, iPods and the iPhone is usually used words like strong words for an inanimate object, but this is the target audience of Apple. They have an emotional attachment to Apple products. Most entrepreneurs dream of creating this kind of customer loyalty. How loyal advocates turned into a cult of fanatics like? We ask Steve Jobs and Guy Kawasaki. It is, in my book, the masters. Know your audience and you have to know their emotions.
Also, Apple broke the mold and businesses. It is one of the few manufacturers of consumer products, which also provides the content. This is like TV factory as well as presentations. But unlike SONY, which does just that, and percentages Apple's profit as a percentage of sales margin of more profitable so much to manufacture. One of the best examples I've seen verticle.
this article and my blog, articles and designs etc ... are created on the MacBook Pro, with a 17-inch screen, and yes, I love my Mac.
Also, I'm not a fan of more than analyzes, especially when it comes to basic human nature. Businessmen shoot from the hip and executives to develop a strategy. One start-up builds, maintains the latter, and builds equity. What is there to analyze?
Here are some "lite" reading on the subject:
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