If you are the owner of the business to consider the benefit of a framework of strategic management, and you've certainly BSC and key performance indicators heard. Although these acronyms could strike fear in the hearts of novices, "These are used worldwide to evaluate the various institutions performance, ranging from schools, government agencies, and finishing with military units and small businesses on the Internet. Ever since its introduction in early 190, this tool has gained immense popularity because of the integrated approach to the assessment of business: In addition to the views of Finance looked traditional, developers, and the timing of the card's performance and offered three non-financial areas: teaching and learning, and customer service operations, and internal views. because of these aspects of the performance appraisal system can give a broad view on what is happening within the company. However, there are both pros and cons of this approach. below we will try to point out all of the positive and negative of this tool for example from the hotel industry aspects.
Scorecard designed
It is important to find a reliable officer who can adequately design and knowledge of its components is more important than your hotel work. individuals who belong to various departments may be trying to show their teams to the elements managers the most important in the company (room service managers may focus on their jobs, while the hotel restaurant managers may consider meals as the cornerstone of the entire project). This is why it is a great idea to hire a specialist impartial or independent director to design BSC The list of key performance indicators.
advantages: an experienced, impartial director can create optimal performance for your particular card template and hotel units or the entire network. In this case BSC will be a great tool in the analysis of the success of the hotel and see the relationship between cause and consequences of the views of financial and non-financial standpoint.
Disadvantages: manager with personal preferences and inclinations can be created with the wrong key performance indicators template is not relevant (usually too narrow to provide a holistic view of the state of affairs of the company). Key Performance Indicators wrong to make the entire system is barely comprehensible and useless. Moreover, it can be mistaken for signs lead to wrong conclusions and decisions that can greatly affect the good business structure.
Data Mining
it is impossible to get without any assessment of the data collection. In fact, the card performance balanced all about collecting and analyzing data. But how accuracy of the information they receive from managers and customers?
advantages: in the case of obtaining information from an unbiased source, it serves as a great tool in the evaluation of customer satisfaction and other aspects. For example, you can use the "shopper" service for the unity of your hotel: send it to the restaurant, to the reception hall, or anywhere for assessing the quality of service from a third party. Shoppers can be found in many research agencies and marketing.
Disadvantages: persistent reports can be too distracting, and can reduce overall productivity. Staff may also take the idea of BSC without enthusiasm and fill out forms in a hurry. Moreover, in some cases, key performance indicators may mean getting very vague information that simply can not be measured in numbers.
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