businesses wishing to adopt an open system of management approach, and find it difficult to identify the business environment. The administration to limit its consideration of the environment, but that those aspects of the outside world, which is of great importance to the success of the enterprise. The concept of the work environment is very broad and will be hopelessly confusing to look at all at that side. Customers and competitors, government units and suppliers, financial institutions and pool work is an integral part of the external environment is part, and the resources available, whether material or human, behavior, synergy and strengths and weaknesses and outstanding efficiency specify the nature of the internal environment of the trading company.
Moreover, you can split the business environment into two categories, direct work environment, which has an immediate impact and influence on the decisions of the organization, for example, government regulations, and labor unions, customers, suppliers and competitors. The other category, which does not have the indirect effect of the environment have a direct, but nonetheless affect the company's operations. These factors include, such as technological, economic, social, cultural and political, to name a few.
must each organization to form their own strategies to determine the scope or network of operations, in a work environment. What is the general environmental factor may be specific to time. Speaking specifically, a company has to look at both the macro and micro environments, which affect the life and development. It must be strategic companies are aware of the basic features of the current environment to plan accordingly.
SWOT analysis or environmental scanning, is the primary control system, which helps to collect, process and expectations of the necessary information that has been collected from the external environment company. This is also useful in identifying opportunities for the success of the company in the market, and gives a clear picture of the threats to be handled. As the business environment is very dynamic and volatile, it is inevitable to regulate the business to visualize and understand the opportunities and constraints in store for it.
while SWOT analysis is a tool that helps in the external environment scan, using a value chain in the internal analysis, it proves to be a useful approach to determine the organization and weaknesses force. It is also important that the company be competent both externally and internally. Adopt the point of view of the company disintegrated help in the diagnosis of the strengths and weaknesses of the main company. The value chain is the framework within which degrades the company in its activities related strategically, to understand the company and potential sources of differentiation cost behavior.
gains and fixed a competitive advantage through the performance of these key internal factors or strategically important activities in an effective manner than its competitors. Identify the main activities of the company, such as internal logistics, operations and logistics of marketing and sales, followed by the service to signify the distinct activities that are performed to design, production, marketing and providing support for their products. Support, such as procurement and technology development activities, and the management of human resources and infrastructure of the company should not be overlooked, as they are indispensable throughout the entire chain of operations.
and is therefore an indispensable fact that the administration must try to predict changes in the various environmental forces and understand the opportunities and threats arising from the environment.
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